White Papers

The relationship between apps and sms
How the relationship between apps & SMS can be used to increase app engagement

How do you ensure your target audience finds, downloads and uses your app?

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Profiling your customers
Big data; profiling your customers

The opportunity that big data represents, to ensure brands communicate effectively with their customers.

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Marketing tool or public nuisance
Mobile messaging: Marketing tool or public nuisance

A study reviewing the perceived misconceptions surrounding use of SMS marketing campaigns by businesses.

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How mobile can save the high street
How mobile can save the high street

A report on the degeneration of the high street in the UK and an assessment on how the mobile channel can rescue it.

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SMS for customer journeys
SMS for customer journeys

The benefits of using mobile messaging to support a customer journey.

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Retail SMS report 2013
The Retail SMS Report 2013

why aren’t retailers making more efforts to understand customer mobile behaviour?

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Mobile engagement the reality exposed
Mobile engagement; the reality exposed

How are consumers engaging with brands over SMS? Is the reality different to the expectation.

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How mobile can improve ROI
How mobile can improve ROI

A study for Digital Agencies on the use of SMS as part of multi-channel marketing.

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SMS surveys
The added benefits of SMS surveys

An overview of surveying best practices, offering a range of recommendations.

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Integration for enterprise
Integration for Enterprise

Why businesses should be integrating SMS into all communications.

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The gaming SMS report 2013
The Gaming SMS Report 2013

Dynmark surveyed fifteen of the UK's most prominent gaming companies to understand how they are using SMS.

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Small business guide UK
Small Business Guide UK

How and why mobile marketing can work for your small business.

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Small business guide USA
Small business guide USA

How and why mobile marketing can work for your small business.

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UK SMS compliance
UK mobile messaging compliance

A guide with helpful tips to promote the use of ethical messaging in the UK.

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Ethical messaging USA
Ethical mobile messaging USA

Guides and helpful tips to promote the use of ethical messaging in the US.

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Get the most out of mobile marketing
Get the most out of mobile marketing

With extensive experience of deploying & managing over 1000 campaigns a month, we have gained invaluable insight into SMS best practice.

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Get smart
Get smart

A review of the mobile market 2011/2012 & beyond, examing: global users, operating systems & mobile business models.

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Inside the message
Inside the message

Independent research & in-depth discussions with agency leaders from Gyro HSR, Ogilvy Group and Essence Media.

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Time to deliver
Time to deliver

A thorough briefing of the UK mobile messaging marketplace, using the latest available Companies’ House figures.

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Less talk more action
Less Talk, More Action

This review outlines the non-voice mobile phone industry, predominantly within the United Kingdom.

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Sending out an SMS
Sending out an SMS

How can messaging be used in different emergency scenarios across the world.

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