|
|
|
FROM THE CEO
Dear Partner,
Welcome to the September edition of the Dynmark newsletter.
Going into autumn we are busier than ever here at Dynmark, we've taken on new members
of staff and have lots of exciting projects planned in order to enhance the service
we provide to you.
This month, we're particularly excited to announce the release
of a new white paper on the subject of emergency communication, and we'll be sharing
some of the findings with you in this newsletter. In this edition you'll also receive
an update on the progress of our new messaging platform and the latest platform
performance data, as well as an introduction to one of our key members of staff.
As always, we welcome your feedback on any aspect of our service, so let us know
how we can help you!
Bye for now
CEO , Dynmark International
|
|
Communicating in a Crisis
Most organisations will have been affected in some way by the exceptional events
of the past year, such as the heavy snowfalls experienced earlier in the year and
the volcanic ash cloud in the spring, which grounded more than 100,000 flights.
The widespread effects of recent emergency situations have highlighted the need
for well-functioning and reliable communication channels during a crisis.
In our new white paper, we give an insight into the challenges involved in communicating
in emergency situations and explore the ways through which SMS messaging can be
used to co-ordinate aid efforts, prevent unnecessary dangerous journeys, reduce
days of lost business and potentially even save lives.
In a crisis scenario, mobile phone networks often become overloaded, with internet
connections also receiving unprecedented amounts of traffic resulting in a failure
to connect. As SMS messaging requires less bandwidth than voice calling, it is more
reliable and when it really matters, text messages may be the only messages that
get through.
Our report "Sending out an SMS - Text Messaging in Emergencies" contains numerous
examples of how messaging has been used in different emergency scenarios across
the world and can be downloaded for FREE by clicking
here.
|
Platform Performance
A regular feature of Dynmark's newsletter, this
section presents you with a brief breakdown of our messaging platform's performance
over the last month.
We're pleased to confirm that uptime during August was as close to 100% as possible,
with no significant interruptions to service. The percentage of traffic sent within
the United Kingdom this month was 90% with the remaining 10% being sent internationally.
A total of 14 product updates have been released this month (as this message went
to the e-mail server).
Our technical team is constantly working to optimise the user experience, and each
of these updates helps us to improve the quality of services delivered to you.
|
Dynmark Direct Platform Progress
Since we announced our platform update a couple of months ago, we've been working
hard to refine the specifications, using your valuable feedback to ensure that once
released it will meet and hopefully exceed our clients' expectations.
A key feature of the new software is a re-designed marketing campaign function for
SMS and e-mail, enabling the delivery of integrated marketing campaigns that will
allow our clients to communicate with their customers using the most appropriate
means.
Watch this space for further announcements later in the year!
In the meantime, keep checking the Dynmark blog for instant access to the latest
updates
|
|
Meet the Team: Tim Langford, Sales Director
Tim has been with the company for over five years and is one of our longest serving
members of staff. As Sales Director, he has played a key role in taking Dynmark
from the small outfit it once was to become a leading industry player, where processing
1.5m messages in a day is quite common.
Having completed a degree in engineering and worked in South Africa and Israel,
his passion has been sales for more than 20 years now. Managing periods of rapid
growth in smaller companies has been a key feature running through his career. more
Tim lives in the village of Slad south of Cheltenham, known from Laurie Lee's
book Cider with Rosie, and having finished a major building project there he is
enjoying village life (with decent broadband).
"Being a small company, Dynmark values its customers regardless of their size" Tim
says. "I believe in a personal and honest approach, and in serving customers, especially
in helping them achieve their business objectives in the most effective way. The
can-do professionalism of the Dynmark team makes this possible to deliver".
|
|
Comment: Considering Developing an App?
The interest in using mobile apps for marketing and promotional purposes has grown
substantially over the past couple of years, in line with the increase in the usage
of apps and the continued growth in the smartphone market. Many companies are keen
to be seen to use the latest technology and will happily spend vast amounts of money
on having apps developed professionally before considering whether it will genuinely
benefit their business.
It is easy to forget that the number of people owning smartphones and using mobile
apps remain a small proportion of the total mobile market. In addition, there are
significant risks involved with developing promotional apps. Apps have to provide
real value to users, and if you don’t get it right first time, negative feedback,
potentially damaging your brand, could be all over the internet within minutes.
Most experts agree that for now, traditional text messaging remains the most effective
channel for companies to communicate with existing and potential customers. A voucher
campaign delivered via SMS, for example, guarantees a wider reach and allows all
customers to benefit, rather than just those that own a smartphone.
Read the whole article by clicking
here.
|
Until Next Time..
That’s all from us for this month. Don't forget to check
our blog regularly to keep up with the latest Dynmark news and to receive useful
marketing tips. Our blog has been made more interactive and now allows readers to
comment and share articles. It can be accessed by clicking
here. For any enquiries, feel free to contact us through any of the following
channels:
Switchboard: UK Only: 03333 44 8880
USA: +1 650 617 3477
International: +44 (0)3333 44 8880
Software Sales, Free Phone UK Only: 0800 328 3741
Technical Support: 0844 8440 415
Dynmark International Limited
Winchcombe House
Winchcombe Street
Cheltenham
Gloucestershire
GL52 2NA
United Kingdom
530 Lytton Avenue
2nd Floor
Palo Alto
CA 94301
USA
sales@dynmark.com
www.dynmark.com
|
follow us via
|
|
|
|
|
|