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FROM THE CEO
Dear Partner,
My note seems to come around ever more quickly as the pace here at Dynmark quickens.
Since last month we have been identified by the
Guardian as one of the fastest growing and most innovative businesses in
technology and media of 2010; our development team is ahead of schedule adding
professional email to our communication capabilities, we’ve been off on teambuilding jolly; and our platform has proved unstoppable even when tier 1 ISP outages have disrupted many of our competitor’s services.
I hope that you have noticed that over the past 6 months or so our marketing and communications have improved no end. Interestingly our high quality whitepapers, providing unique market insights, and general press activity, have resulted in our web site becoming a key resource for customers, competitors and industry analysts. Thank you to all who have helped with development of case studies, whitepapers, and worked with us on joint press activity. If you are interested in generating interesting press coverage we would love to hear from you.
In this month’s issue you will meet James Bowditch, who, as well as providing second to none account management of The Carphone Warehouse Best Buy account, is also extremely active in our marketing function.
As always, we welcome your feedback on any aspect of our service, so let us know how we can help you!
Bye for now
CEO , Dynmark International
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Dynmark in Top 100 Innovators List
We are proud to have been named one of the top 100 technology innovators in a list published in The Guardian this month.
The Tech Media Invest 100 list aimed to identify the fastest growing and most
innovative businesses in technology and media of 2010. Dynmark was in good
company, with well-known brands such as Spotify, viagogo, Zoopla and Shazam
Entertainment also listed.
[read more].
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Platform Performance
A total of 15 product updates were released during September as part of our on-going commitment to improving the quality of service to all of our customers. Key updates this month included a release to enhance the experience for customers using Firefox, Safari and Google Chrome browsers.
The performance of our messaging platform over the past month has been as high as ever - we’re pleased to confirm that uptime during September was at around 99.99%. The percentage of traffic sent within the United Kingdom this month was 93% with the remaining 7% being sent internationally. |
Email Available Ahead of Schedule
In line with our commitment to expand the functionality of our messaging systems and improve services to our customers, we are pleased to announce that we will be in a position to offer an e-mail facility by the end of October.
This is something a number of our customers have been asking for and we hope that you will be happy with our initial solution. If you are interested in using our bureau service for e-mail, please don’t hesitate to get in touch to discuss your requirements.
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Meet the Team: James Bowditch, Account Manager
James joined Dynmark at the start of 2009 and immediately hit the ground running as Account Manager for Carphone Warehouse. Since then he has managed a major increase in messaging traffic and seen the relationship go from strength to strength, and now also assists the new Marketing Manager with Dynmark’s own marketing and PR strategy.
James, a graduate from Worcester University where he was studying Media and English, came to Dynmark having spent two years as an account handler for Smiths News magazine wholesaler where he worked with some of the country’s biggest magazine publishers.
“I enjoy my role here at Dynmark as it is so varied. Every day I am presented with some fantastic opportunities and new challenges. One day I could be deploying a million messages through our platform on behalf of a client, the next day I might be on the road to do some in-house training with another client, or writing a blog post for our website. As our team has grown to handle the increasing challenges, so has the buzz around the office, and I am looking forward to showing our exciting new products and services to our customers.”
In his spare time, James enjoys listening to music and going to gigs. For the past two years he has worked at the Leeds Festival as a volunteer and has also started to learn to play the drums! He is also a keen badminton player and has recently enjoyed driving around in his brand new car.
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Countdown to Christmas
Going into the final quarter of the year, this is the time to start thinking about your Christmas campaigns. Our retail clients use the power of SMS communication all year round in order to increase footfall into stores and boost the volume of telephone and web enquires for their products, but through November and December we see a dramatic increase in message volume as clients target their customers with selected deals and offers for Christmas.
Messages may include tempting special offers on popular gift items such as consoles, televisions and the latest mobile phones:
“Hurry! All the latest touchscreens, consoles and laptops we've handpicked for Christmas are going fast. Call us now on 0800XXXXXXX for more details or to stop texts.”
In this example, a sense of urgency is conveyed to the customer, prompting them to take action to avoid missing out on special offers over the Christmas period. The message also serves to maintain the correct code of practice with regards to allowing customers to opt out of any future communications. (See our blog entry
“Enabling SMS opt out”. for more details.
Personalisation is also popular, with clients adding a first name into the message to create a more personable ad specific to each of their customers.
However, other messages have a different approach, where the sender might simply wish their customers greetings for the time of year. This serves to improve customer relations and adopts a more subtle approach to marketing to customers. We also receive a few queries on the use of MMS to achieve the same effect. A client might send a special MMS Christmas card to their database or a picture message highlighting the offers of the SMS message.
Christmas is a great time to really promote the goods and services you have on offer and both SMS and MMS provide numerous different possibilities for achieving a good return on your campaign.
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Teambuilding in North Wales
This month, the entire Dynmark team embarked on a two day trip to Bala in North Wales that involved white water rafting and a range of teambuilding activities. We now feel stronger as a team and going into our busiest time of year, we are ready to take on any new challenges that come our way
[read more].
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Until Next Time..
We’re always interested to hear from our customers and in particular to find out more about your uses of SMS. If you have an interesting story about how SMS has helped your business or your customers, we’d be delighted to work together on a case study.
Dynmark International Limited
UK Office
Winchcombe House
Winchcombe Street
Cheltenham
Gloucestershire
GL52 2NA
United Kingdom
Switchboard: UK Only: 03333 44 8880
International: +44 (0)3333 44 8880
Software Sales, Free Phone UK Only: 0800 328 3741
Technical Support: 0844 8440 415
USA Office
530 Lytton Avenue
2nd Floor
Palo Alto
CA 94301
USA
Switchboard:: +1 650 617 3477
sales@dynmark.com
www.dynmark.com
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