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FROM THE CEO
Dear Partner,
Firstly, I hope this note finds you well and enjoying the festive season. It’s been a very productive year for us and I hope you have seen changes for the better in every respect over the past 12 months. During 2010 we have totally overhauled, updated, and added to our infrastructure in order to provide you with an industry leading, highly reliable, high capacity platform to support your mobile messaging and email activities.
Not only have we reached the end of 2010 with a state-of-the-art mobile messaging platform for our efforts, during 2010 we’ve also built an agency-style account management team to allow us to provide advanced customer account management and 24 x 7 support from our Dynmark Mobile division. Our software has also come a long way, but in 2011 we will go even further, integrating email and mobile messaging of all sorts in our Dynmark Direct application range.
So, all in all, a growth story on all fronts including sales, which we hope, by the end of the year, will have almost doubled compared with 2009.
Moving on to a quick peek at 2011. Are we going to slow down? Not on your life! In the first quarter we will be moving to new, much larger offices in Cheltenham and expanding our US presence. We have a major software release of Dynmark Direct planned for the second quarter. We are polishing off a major whitepaper looking at mobile applications, which is an area of our business offering that will feature in 2011, to be released early in the New Year. This will be the first of many whitepapers for 2011. We hope these help you get the most from your mobile-based activities.
We have also got some surprises up our sleeves. So watch this space! For the time being though have a very merry Christmas and a happy New Year.
CEO , Dynmark International
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Dynmark Attends the EMMA Awards
In last month’s issue we reported that Dynmark had been shortlisted for an award in the category ‘Most Effective Mobile CRM/Enterprise Messaging Campaign’ at the 2010 Effective Mobile Marketing Awards, organised by the Mobile Marketing Magazine.
Though our entry, the result of a joint submission with our close partner Carphone Warehouse, narrowly missed out on winning the award we are pleased with the amount of attention this campaign received at the awards. The featured campaign had a fotball world cup theme and was aimed at improving the relationship with Carphone Warehouse’s customers and building its contact list for marketing purposes. We handled the SMS aspect of this highly successful campaign on behalf of Carephone Warehouse and we’re hoping to have a case study on the website soon.
The award ceremony was held in London on Tuesday evening and Dynmark was in good company - you can view the shortlist
here.
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Platform Performance
During November, a total of 19 product updates were released as part of our on-going commitment to improving the quality of service to all of our customers. Updates worth mentioning this month included a major improvement to the import functionality in e-txt Web.
As announced last month, we’ve introduced a trust-based system whereby we allow our most loyal and highly trusted customers to buy bundles of up to 100,000 credits online. If you are a high volume user and would like to be enabled for purchasing of larger message credit bundles, please get in contact with your account manager or e-mail sales@dynmark.com.
The overall performance of our messaging platform over the past month continued to be high, with uptime for November at 100%.
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Get your Half Price Keyword Now!
Just a reminder that you need to set up any new keywords before Christmas in order to take advantage of our half price keyword offer.
You could have your own unique keyword on our memorable shortcode 60006 during 12 months for just £150+VAT – all you need to do is text ‘KEYWORD’ to 60006, or send an e-mail with ‘KEYWORD’ in the subject line to
sales@dynmark.com.
To check the availability of keywords or to find out more please click
here.
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Email Now Available as a Web Service
Following last month’s announcement of our agency based email service, we are pleased to now offer a fully-fledged web based email solution. Email joins the range of mobile messaging solutions we offer and can be combined with SMS to form a powerful and effective mobile marketing campaign.
Dynmark Direct Email comes complete with a full set of tools for delivering effective and intuitive marketing campaigns. Its powerful reporting and analysis tool enables our clients to send highly targeted messages and maximise delivery rates, thereby achieving a higher marketing ROI.
To find out more about our email solution, click
here.
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Updates to the Website
This month we’ve been working hard on making the
www.dynmark.com website easier to navigate as well as adding more functionality. New features include direct links to the registration and login screens from the home page, a latest news page, a keyword availability checker, as well as more detailed information about the products and services that form the basis of Dynmark Direct.
To view the new pages, please visit the
Dynmark Direct section on the website.
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Festive Mobile Marketing Tips
It’s not too late to plan your Christmas campaigns. To give you some inspiration, we’ve posted some useful tips on our blog, in the next article in our Mobile Marketing Tips series.
Click here to find out how you can use SMS over the festive period to catch up with your customers and increase your revenue over the festive period.
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Meet the Team: Christmas Wishes from All at Dynmark
Over the past few months we’ve introduced some of our key staff to you through this regular feature of the newsletter, and with a number of new employees coming on board in recent months, there is no shortage of material for coming editions..
As our business has grown throughout 2010, our team has grown with it. This month, we’d like to take the opportunity to wish you a Merry Christmas from all of us here at Dynmark.
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VAT Change Reminder
We'd just like to remind our customers that the rate of VAT will change to 20% on the 4th January 2011.
The new rate will apply to all purchases after this date, so make sure you've stocked up on credits before the new year. Our online purchasing system is currently being updated ready to implement the change in January.
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Holiday Period Opening Hours
We’ll send out communications about our Christmas opening hours nearer the time, but for those who like to plan ahead or intend to schedule campaigns over the Christmas period, here is a summary of Christmas 2010 account management and support availability.
Wednesday & Thursday 22-23rd December - normal opening hours
Friday 24th December - the office will close for the Christmas break
Wednesday 29th - Friday 31st December - the office is open with skeleton staff
From Tuesday 4th January - the office is open as normal
Product and service support will be available as normal 24 hours a day, apart from Christmas day when support will be handled on a remote basis. For technical support during this period, please call 0844 8440 415. For any other urgent queries during the time the office is closed, you can reach us on +44 7715 178605.
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Until Next Time..
That’s all from us for this month. Don't forget to
check our blog regularly to keep up with the latest Dynmark news and to receive
useful marketing tips.
For any enquiries, feel free to contact us through any
of the following channels:
Dynmark International Limited
UK Office
Winchcombe House
Winchcombe Street
Cheltenham
Gloucestershire
GL52 2NA
United Kingdom
Switchboard: +44 (0)3333 44 8880
Software Sales, Free Phone UK Only: 0800 328 3741
Technical Support: 0844 8440 415
USA Office
530 Lytton Avenue
2nd Floor
Palo Alto
CA 94301
USA
Switchboard:: +1 650 617 3477
sales@dynmark.com
www.dynmark.com
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