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We understand that to many, the terms and abbreviations that are used in the messaging industry may not make sense. This glossary should help to alleviate some of those concerns and act as a basic training manual to help you understand a little more about our services.

What is a cloud platform?

Dynmark's cloud platform is the surface on which all of our 3 Clouds are built. The platform enables us to deliver all our services to the web so that you can log on from anywhere at any time and start using mobile messaging.

What is a Cloud Portal?

A Cloud Portal is a simple solution to enable customers to access all Dynmark's services from a single place. You can use your username and password (once registered) to log on from anywhere at any time. This in turn enables you to run your mobile messaging campaigns directly through any internet connected PC or laptop.

What is inbound messaging?

Inbound messaging is an event that occurs within our Messaging Cloud. It is the receipt of messages into your Dynmark account.

What is outbound messaging?

Outbound messaging is an event that occurs within our Messaging Cloud. It is the physical act of broadcasting messages out from your application, API or Web Service.

What is 3D Secure?

It is the collective name for credit card security verification systems such as MasterCard SecureCode and Verified by Visa. This is how we make your online purchases secure.

What is an API?

API is an acronym; it stands for Application Programming Interface. APIs are a set of rules or code that software programmes can use to communicate with each other.

What is a credit?

Credits are Dynmark’s currency; you can use them for things like Phone Number Validation and sending SMS. If you are sending messages to the UK you will be charged one credit for each SMS, when you send internationally we will charge you a different credit ratio for each different country you send to. You can see all the credit ratios under Tariff in the Shop once you have registered.

What is ESME?

ESME is an acronym; it stands for External Short Messaging Entity. It is an external application that connects to an SMSC to engage in the sending and/or receiving of SMS.

What is a hosted SIM?

A hosted SIM is a great way of allowing international customers to text you without requiring them to pay international charges. By using a hosted SIM, the customer can text a local number for a local charge, and the message will arrive in your inbox as having come from a UK number.

What is a keyword?

A keyword is a word attached to an inbound number that you can purchase on one of our shared shortcodes. Keywords are an inexpensive way of using a shortcode to direct inbound messages to your account.

What is a long number?

Dedicated long numbers look and behave just like ordinary mobile phone numbers, reassuring customers that they are texting a standard rate number.

What is MO?

MO stands for mobile originated, which means any message that comes from a mobile.

What is an MSISDN?

Put simply, it’s a Mobile Number. It stands for Mobile Subscriber Integrated Services Digital Network Number.

What is a pool number?

A pool number is a term that Dynmark uses to describe our pool of shared long numbers. Pool numbers can be used as the originator for your message so that you can receive inbound messages. However, as pool numbers are shared you cannot guarantee that you will always get the same number. To guarantee that your number is always the same, you need to purchase a dedicated long number.

What is ROI?

ROI stands for Return on Investment, this is simply the way you can record the success of your campaign. For example, if you send 1000 messages at a cost of 3.8p each, with the call to action requesting the recipients to purchase an item that costs £10 and 200 of them make the purchase, you have spent £38 and earned £2000. Your ROI is 190%.

What is SaaS?

SaaS stands for Software as a Service, and that is how Dynmark serves up its applications through our Cloud Platform. It means we have created software designed to provide you with a service, in other words one of our Campaign Cloud applications.

What is an SDK?

SDK is an acronym that stands for Software Development Kit. This is how Dynmark helps businesses to integrate messaging into third party solutions.

What is a shortcode?

A shortcode is a five-digit easy to remember number which allows for inbound and outbound messaging. Using a short code on your marketing material is a great way to encourage inbound messaging for data capture.

What is an SLA?

SLA is an acronym for Service Level Agreement. It is the definition of what service will be provided to the end customer, it constitutes a promise to deliver a certain level of service for a certain amount of the time. In Dynmark’s case, we promise to deliver 99.5% uptime each month.

What is SMPP?

SMPP is an acronym, which stands for Short Message Peer-to-Peer protocol. It is used in telecommunications for exchanging SMS messages between SMSC's and/or ESME's. It is also used by third parties to submit bulk messages. Dynmark in this scenario is a third party.

What is an SMS?

SMS is an acronym for Short Message Service, and that’s exactly what it is.

What is an SMSC?

SMSC is an acronym for Short Message Service Centre; it is the network element in the mobile industry which delivers SMS.

What is UI?

UI stands for User Interface; it is the space where interaction between humans and machines occurs.

What is WSDL?

WSDL is an acronym, which stands for Web Services Definition Language; it is used by the SOAP standards to describe web service interfaces.

Glossary - Dynmark Mobile Intelligence Services