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Antony Lea

“Only SMS offers the immediacy we need and is now a core part of our CRM strategy”

Antony Lea, Head of CRM, Coral Interactive

Betting companies are investing heavily in mobile. But apart from Antony, how many are making SMS a core part of their customer strategy?

SMS best used for:

  • Bet-in-play urgency
  • Short-notice customer announcements
  • Personal and targeted messages
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Click here to view our Mobile Betting infographic

Read our Gaming SMS Report 2013
Coral Interactive

“Dynmark know SMS and the gaming industry inside out which gives them a significant advantage over everyone else in the market.”
Antony Lea, Head of CRM, Coral Interactive.

Gala Bingo

“Dynmark consistently provide us with strategic advice and industry best practice.”
Rick Moxon, CRM Manager, Gala Bingo.

Increase registration

Increase registration
to deposit

Time is of the essence when a customer joins you. Use SMS to bolster your communications - from welcome messages to bonus alerts.

Increase customer engagement

Increase customer engagement

Down the pub, on the bus, in the stadium... other than SMS, how else can you instantly reach customers with bet-in-play promotions?

Increase lifetime value

Increase lifetime
value

Weather bad but the bingo hall still open and buzzing? Footfall in the casino low? Send a promotional text. SMS has an immediate impact.

How can we help?

Dynmark helps betting companies engage customers through fully automated SMS communications; from welcome and activation to in-play bets and service messages. With proven experience integrating with betting platforms such as Playtech, Dynmark has been providing SMS messaging and services to the betting industry since 2006.

Making SMS work for you

  • Take every opportunity to capture permission for SMS
  • Incentivise capture at every point of sale
  • Integrate into CRM and playing systems
  • Ensure highly visible opt-out
  • Use SMS sparingly for maximum effect

SMS for Enterprise Betting - Dynmark Mobile Intelligence Services